How are Florida’s safety campaigns evolving through the Target Zero initiative?

Target Zero aligns resources and establishes actions for all safety partners to take evolutionary steps to improve how Florida connects, interacts, plans, designs, operates, and maintains its transportation system. In Florida, Target Zero builds upon the Vision Zero belief by focusing on influencing dangerous driver behaviors before serious and fatal crashes occur. It holds that serious injuries and fatalities are preventable and focuses attention on making the roadway and surrounding environment as safe as possible, including the built environment, policies, and technologies that mitigate serious consequences of mistakes made by road users. Vision Zero starts with the ethical belief that everyone has the right to move safely in their communities, and that system designers and policymakers share the responsibility to ensure safe systems for travel. Vision Zero has the same goal as Target Zero, which is ZERO serious injuries and fatalities across the transportation system. What is the difference between Vision Zero and Target Zero? Target Zero is taking evolutionary steps to improve how Florida connects, interacts, plans, designs, operates, and maintains its transportation system.

This initiative focuses on connecting, interacting, and designing our transportation system to specifically relate to those (drivers) that are most involved in crashes that resulted in serious injuries and fatalities. In the majority of those serious and fatal crashes, driver behavior is a contributing factor.

On average, eight people are killed and 49 are seriously injured on Florida’s roads every day. Target Zero is a statewide initiative to reduce the number of transportation-related serious injuries and deaths across Florida to ZERO.

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